The Catch a Story collection is inspired by sparks—those little snippets of conversation or half-heard tales that feel like the start of something magical. We like to imagine them as fireflies: glowing bits of story that only reveal themselves if you slow down, look closely, and go searching where they live.

Here in Jonesborough, Tennessee—the state’s oldest town—you’ll find no shortage of sparks. The hills and hollers carry centuries of Appalachian history, layered with voices, folklore, and the kind of porch-told stories that linger long after the sun sets. It’s the perfect place to imagine a mountain camping trip: roasting marshmallows, trading stories around a fire, and watching the fireflies rise.

Each zine, journal, and sticker in this collection is designed as a keepsake of that experience—a story you can hold in your hand, like a firefly caught in a jar. They’re small, whimsical souvenirs of wonder and imagination, waiting to be collected, shared, and enjoyed wherever your own stories take you.